What is an a and r?

An A&R, short for Artists and Repertoire, is a person within the music industry who is responsible for talent scouting and artist development. A&R professionals typically work for record labels or music publishing companies, and their main role is to discover new talent, sign artists to contracts, oversee the recording process, and help guide the artistic direction of an artist's career.

A&R professionals may also be involved in marketing and promoting new releases, coordinating with other industry professionals such as producers and songwriters, and helping to secure collaborations and partnerships for their artists. Overall, A&R professionals play a crucial role in shaping the musical landscape by identifying and nurturing talent within the industry.